Blog Writer

Draft long-form blog posts with brand voice and ICP vocabulary.

Updated Apr 6, 2026
One-click install
npx skills add https://github.com/core-wrk/employee-number-two --skill blog-writer-core-wrk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Blog Writer
Source: https://github.com/core-wrk/employee-number-two/tree/main/projects/04-inbound-marketing/.claude/skills/blog-writer
Command: npx skills add https://github.com/core-wrk/employee-number-two --skill blog-writer-core-wrk

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Many founders and early-stage teams publish generic, committee-sounding content that fails to connect with their Ideal Customer Profile (ICP) or support strategic messaging pillars. This Skill ensures every long-form post reads like the brand, uses buyer vocabulary verbatim, and has a real argumentative angle so readers engage end-to-end.

Core Features & Use Cases

  • Brand-voice enforcement: Applies explicit voice attributes and avoid-lists from brand-voice.md to every sentence.
  • ICP grounding: Pulls phrasing from global/context/icp.md ("How They Talk About the Problem") and uses it verbatim at least three times.
  • Structured workflow: Walks the founder through intent, angle, outline, draft, and distribution artifacts (H1, meta description, slug, one-sentence distribution summary).
  • Output to project files: Produces a markdown file in projects/04-inbound-marketing/outputs/blog/<slug>.md when the minimum bar is met.
  • Use cases: SEO-targeted deep dives, founder POV essays, launch announcements, and distribution-led customer stories.

Quick Start

Draft a 1,400-word SEO blog targeting "sales onboarding" that uses the brand voice and ICP vocabulary, includes H1, meta description, slug, and a one-sentence distribution summary, and save it to projects/04-inbound-marketing/outputs/blog/sales-onboarding-fix.md.

Frequently Asked Questions about Blog Writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write SEO blog posts that match my brand voice and ICP vocabulary?▼

To write SEO blog posts that match your brand voice, you need to enforce explicit voice attributes and use Ideal Customer Profile vocabulary verbatim. This approach grounds long-form content in buyer phrasing, ensuring articles connect with target audiences and drive inbound marketing.

What is the best way to draft founder POV essays for inbound marketing?▼

The best way to draft founder POV essays is to walk through a structured workflow covering intent, angle, outline, draft, and distribution artifacts. This process ensures the essay has a real argumentative angle and uses brand-voice attributes to engage readers end-to-end.

Do I need a messaging framework to generate brand-voice content?▼

Yes, you need a messaging framework to generate brand-voice content. Accessing brand-voice.md, icp.md, and messaging-framework.md ensures the long-form post pulls buyer phrasing verbatim and applies explicit voice attributes, avoiding generic committee-sounding content.

How do I output a markdown file with a meta description and slug for my blog?▼

You output a markdown file with a meta description and slug by completing the structured editorial workflow and saving the result to your project outputs folder. The generated file includes the H1, meta description, slug, and a one-sentence distribution summary.

Can I use a content calendar to plan distribution-led customer stories?▼

Yes, you can use a content calendar to plan distribution-led customer stories. By optionally integrating a content-calendar.md file into your workflow, the drafted post aligns with your scheduled inbound marketing strategy and includes a dedicated distribution summary.

Why does my long-form content sound generic instead of using my brand voice?▼

Your long-form content sounds generic because it lacks explicit voice attributes and verbatim ICP vocabulary. By enforcing an avoid-list and pulling phrasing directly from your Ideal Customer Profile context, you ensure every sentence reads like the brand and connects with buyers.