blog-strategy

Provide your niche, business goals, and main competitors, and the skill runs a discovery workflow covering audience mapping, competitive analysis, and pillar design. It outputs a full strategy document with topic clusters, distribution channels, and a 90-day roadmap.

A topic cluster is a content model where one pillar page of 3,000-4,000 words links to 8-12 spoke articles of 1,500-2,500 words each targeting long-tail keywords. Spokes link back to the pillar and cross-link to related spokes to build topical authority.

The strategy includes monthly monitoring of 10-20 target queries on each AI platform, logging citations separately from organic rankings. WebSearch cannot inspect assistant answers directly, so use direct platform checks, APIs, screenshots, or user-provided exports.

The skill sets a target quality score of 80 or higher, measured with the /blog analyze command. Posts below that threshold should be revised before going live, alongside checks for named authorship, claim-level support, and valid schema markup.

No, it produces the strategy layer only: pillars, cluster plans, quality standards, and roadmaps. It hands off execution to companion commands like /blog calendar, /blog brief, and /blog write for content production.