What problem does it solve? Preparing for competitive deals requires structured, evidence-based competitor comparisons, but sales teams often lack a consistent framework for organizing competitive intelligence, handling objections, and learning from won and lost deals. ## Core Features & Use Cases - FIA Battlecard Structure: Organizes competitive intelligence into Fact-Impact-Act sections covering competitor overview, strengths, weaknesses, pricing comparison, and proof points. - Objection Handling with LAER: Maps competitor objections to responses using the Carew Listen-Acknowledge-Explore-Respond method, plus landmine questions that expose competitor weaknesses during discovery. - Win/Loss Analysis: Provides a post-mortem framework for categorizing deal outcomes by root cause and detecting recurring patterns across competitors and segments. - Use Case: Before a head-to-head deal against a known competitor, ask for a battlecard that combines CRM deal context, existing competitive intelligence from companyRAG collections, and web-sourced facts into a sourced, verification-ready document. ## Quick Start Create a battlecard for our deal against competitor X using the attached discovery notes and our companyRAG battlecard library.
