What problem does it solve? B2B companies often lose deals to the wrong competitors, attract poor-fit customers, or hear "we don't get what you do" because their positioning is unclear. This Skill facilitates a structured diagnostic and building process so positioning comes from real deal evidence and customer insight rather than generic guesswork. ## Core Features & Use Cases - Positioning Diagnostic: Distinguishes true positioning problems from marketing or sales problems, maps symptoms to the five framework steps, and surfaces bias patterns by function. - Five-Step Positioning Build: Facilitates competitive alternatives, distinct capabilities, differentiated value, best-fit accounts (plus Anti-ICP and buying triggers), and market category selection, ending in a complete positioning canvas. - Early-Stage Anchor Path: Offers a faster Primary Anchor plus Secondary Angle method for pre-PMF founders who need a positioning bet quickly. - Use Case: A SaaS founder losing deals to "no decision" works through the diagnostic, discovers the real competitive alternative is spreadsheets, and rebuilds positioning around a niche market category. ## Quick Start Ask the assistant to diagnose your B2B product positioning using the Dunford five-step framework, starting from why prospects compare you to the wrong competitors.
