audience-expansion-strategy

What problem does it solve?

This Skill helps you overcome audience saturation and find new, high-potential customers by building effective expansion strategies, including lookalike audiences, layering, and exclusions.

Core Features & Use Cases

• Lookalike Audience Building: Create high-quality lookalike audiences tailored to your best customers on platforms like Meta, Google, LinkedIn, and TikTok.
• Audience Layering & Exclusions: Combine targeting criteria precisely and exclude irrelevant segments to maximize efficiency.
• Use Case: A B2B SaaS company wants to find new leads similar to their existing high-value customers. This Skill guides them through creating a 3% lookalike audience on LinkedIn, layering it with relevant job titles, and excluding current customers.

Quick Start

Use the audience-expansion-strategy skill to build a 1% lookalike audience on Meta using website purchasers as the seed source.