skills.rest
mm88nl-web
mm88nl-webCOMMUNITY
Explore all skills by this author →
GitHub

aso

Optimizes App Store and Google Play listings through keyword strategy, screenshots, and A/B testing.

Updated Apr 7, 2026
Search Tags:#app store optimization#conversion rate#keyword research#a/b testing#app store#aso#google play
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill aso-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/aso
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill aso-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Apps often fail to get discovered in the App Store or Google Play because their listings use the wrong keywords, weak screenshots, or poorly structured descriptions, resulting in low impressions and downloads despite a good product. ## Core Features & Use Cases - Keyword Research and Placement: Builds a scored keyword strategy (volume, competition, relevance) and maps keywords to the title, subtitle, keyword field, and description for both iOS and Android. - Listing Conversion Optimization: Provides screenshot strategy, preview video guidance, description structure, and rating/review management to convert listing visitors into downloads. - A/B Testing and Monitoring: Covers Product Page Optimization on iOS, Store Listing Experiments on Google Play, and a monthly metrics framework for rankings, conversion, and competitor shifts. - Use Case: A team launches a meditation app that gets few downloads. The skill audits the listing, rewrites the title as "Brand — Sleep & Meditation", restructures the screenshots around a hero value proposition, and sets up a Google Play experiment to test the new icon. ## Quick Start Ask the assistant to audit your app store listing and produce an ASO optimization plan with keywords, title, screenshots, and A/B test recommendations.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize my app store listing for more downloads?▼

App store optimization combines keyword strategy for visibility with conversion optimization of screenshots, title, and description. Place the primary keyword in the app title, lead the description with the core benefit, and design the first screenshot around the main value proposition.

What is the difference between App Store and Google Play ASO?▼

On iOS, the description does not affect search ranking, so keywords belong in the title, subtitle, and 100-character keyword field. On Google Play, the description does affect ranking, so keywords should appear naturally throughout the short and long descriptions.

How do I run A/B tests on my app store listing?▼

On iOS, use Product Page Optimization in App Store Connect to test up to three treatments for at least 90 days. On Google Play, use Store Listing Experiments in Play Console with a 50/50 traffic split for a minimum of 7 days, ideally 30 or more.

Does app store localization increase downloads?▼

Localizing a listing into local languages can increase downloads by 50 to 100 percent or more in non-English markets. Priority markets include Brazil, Germany, France, Japan, and South Korea, and keywords should be localized per market rather than directly translated.

When should I prompt users for app store ratings?▼

Trigger the native rating prompt at positive moments, such as after completing a task or reaching a streak, never after errors or purchases. On iOS, use SKStoreReviewRequestAPI, which Apple limits to one prompt per 365 days.

Related Skills

Explore More Marketing & Sales Skills→
EveryIncEveryInc
28

Archetyping

Define brand character and audience archetypes for psychological coherence.

Official
Intermediate
exiaoexiao
37

aso-audit

Audit mobile app store listings and generate weighted ASO scores.

Community
Advanced
zzafergokzzafergok
1

brand-guidelines

Defines brand voice, copywriting standards, and visual identity rules for mobile applications.

Community
Intermediate
archive-dot-comarchive-dot-com
20

campaign-roi-calculator

Calculate influencer campaign ROI and generate executive summaries from performance data.

Official
Advanced