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aso

Audits App Store and Google Play listings and produces scored optimization reports.

Updated May 11, 2026
Search Tags:#app store optimization#conversion rate#app store#aso#keyword optimization#google play#listing audit
One-click install
npx skills add https://github.com/cloudofgeorge/AI-hands-Engineer --skill aso-cloudofgeorge
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/cloudofgeorge/AI-hands-Engineer/tree/main/skills/marketing/skills/aso
Command: npx skills add https://github.com/cloudofgeorge/AI-hands-Engineer --skill aso-cloudofgeorge

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App listings often underperform because titles, descriptions, screenshots, and ratings are not optimized for store search and conversion. This Skill audits an App Store or Google Play listing against platform-specific ASO best practices and produces a prioritized action plan. ## Core Features & Use Cases - Six-Dimension Scoring: Scores Title & Subtitle, Description, Visual Assets, Ratings & Reviews, Metadata & Freshness, and Conversion Signals into a weighted 0-100 grade. - Brand Maturity Adjustment: Classifies apps as Dominant, Established, or Challenger so deliberate brand choices by large apps are not misflagged as mistakes. - Competitor Comparison: Scores up to 3 competitor listings side-by-side and identifies keyword gaps. - Use Case: Share your Google Play URL and receive a scorecard, top 3 quick wins with exact character counts, keyword suggestions, and a prioritized action plan. ## Quick Start Audit my app listing at this App Store URL and tell me the top fixes to improve visibility and conversion.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?▼

Share your App Store or Google Play URL and the audit fetches the listing, extracts metadata fields, and scores six dimensions into a weighted 0-100 grade. You receive a scorecard, top 3 quick wins, keyword suggestions, and a prioritized action plan.

What is the difference between Apple and Google Play ASO?▼

Apple indexes the title, subtitle, and a hidden 100-byte keyword field but not the long description. Google Play indexes the full 4,000-character description heavily, so keyword density of 2-3% matters there, while Apple relies on the keyword field with comma-separated terms.

Does the audit work for big brand apps like Instagram?▼

Yes, the audit classifies apps into Dominant, Established, or Challenger tiers before scoring. Dominant apps get adjusted scoring since brand-only titles and lifestyle screenshots are deliberate strategies, while Challenger apps are scored strictly against textbook best practices.

Can I compare my app listing against competitors?▼

Yes, provide 2-3 competitor URLs and the audit scores each app with the same six-dimension framework. It builds a comparison table showing where your app is weaker or stronger and identifies keyword gaps competitors target that you do not.

What ASO data can this audit not measure?▼

The audit cannot measure exact keyword search volume, historical ranking positions, download estimates, or the hidden Apple keyword field contents. For those metrics, paid tools like AppTweak, Sensor Tower, or MobileAction are required.

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