asc-aso-audit

Pull your metadata locally with asc metadata pull, then run the audit to check for keyword duplication between subtitle and keywords, underutilized fields, bad separators, and unlocalized locales. Results are reported with severity levels and specific fix recommendations.

Six offline checks run against local metadata files: keyword waste, underutilized fields, missing fields, bad keyword separators, cross-locale keyword gaps, and description keyword coverage. Only the Astro MCP competitor gap analysis requires network access.

No, Apple does not index descriptions for search. However, including keywords naturally in the description improves conversion rate when users see their search terms reflected, which indirectly boosts rankings.

Arabic text is tokenized by whitespace with ال-prefix stripping to catch definite article duplicates. Chinese, Japanese, and Korean text is split by enumeration commas or per character since whitespace tokenization does not work for CJK scripts.

The audit skips the keyword gap analysis phase with a note to connect Astro MCP. All offline checks still run normally, so the audit remains useful without competitor keyword data.

Identical keyword fields across locales usually indicate the metadata was never localized for those markets. Keyword popularity varies dramatically by territory, so each locale needs market-specific keyword research rather than direct translation.