What problem does it solve? Brands and products without a clear personality feel generic and forgettable, and teams struggle to keep voice, visuals, and narrative consistent across every customer touchpoint. This Skill provides a structured framework of twelve brand archetypes and the hero's journey narrative arc so design and marketing decisions align around one coherent personality. ## Core Features & Use Cases - Brand Archetype Selection: Choose among the twelve Mark & Pearson archetypes (Innocent, Sage, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, Creator) with motivations and example brands for each. - Cross-Surface Consistency Audits: Check that voice, visual style, color palette, typography, and imagery all reinforce the chosen archetype instead of mixing signals. - Narrative Onboarding Design: Structure product onboarding and marketing stories around Campbell's hero's journey, positioning the user as hero and the product as mentor. - Use Case: A startup's marketing feels inflated because it sells accounting software with a Magician archetype; this Skill helps diagnose the mismatch and reposition toward Sage or Caregiver for audience trust. ## Quick Start Ask the agent to review your brand's homepage copy and visuals and identify which archetype it currently projects and whether it fits your product category.
