What problem does it solve? Apple Search Ads accounts accumulate structural problems—duplicate exact keywords, missing cross-negatives, non-serving ads, and unexplained gaps between Apple and Adapty install counts—that are hard to spot without a systematic review. This Skill performs a read-only diagnostic of a connected account and reports findings with evidence, without ever changing anything. ## Core Features & Use Cases - Account Health Audit: Checks serving status, spend without results, performance against user-defined limits, and inventory readiness across campaigns, ad groups, ads, and keywords. - Structure Audit: Detects duplicate exact keyword owners, missing cross-negatives, positive-negative collisions, mixed-intent ad groups, orphan entities, and budget fragmentation. - Apple vs Adapty Install Comparison: Compares total installs from both systems over the same date window and reports the absolute and relative gap with a plain-language explanation. - Use Case: Ask "audit my Apple Ads account" and receive a severity-ordered findings report where every claim maps to evidence IDs from actual CLI reads, plus a safe handoff plan for fixes. ## Quick Start Ask the agent to audit your Apple Ads account health for the last 30 days and list which campaigns need attention.