What problem does it solve? Apple's own ads tooling reports spend, taps, and installs but cannot show what an install was worth weeks later. This Skill connects Apple Search Ads performance to Adapty subscription revenue so an agent can answer which keywords actually pay back by cohort ROAS, and then safely act on that answer. ## Core Features & Use Cases - Cohort profitability analysis: Rank keywords and campaigns by net ROAS at day-7, day-30, or day-90 windows using --by-days cohort metrics, not install counts. - Full account operation: Review performance, adjust bids and budgets, harvest search terms into Exact keywords, mine negative keywords, route intents to custom product pages, launch campaigns, and configure rule automations — all with mandatory confirmation before any spend. - Competitor keyword discovery: Pull per-app, per-country Market Intelligence terms and share of voice for up to five competitor App Store ids, then compare against live inventory. - Use Case: Ask which keywords are profitable at day 30; the Skill runs one server-side metrics call ranked by net_roas, separates payers from losers from insufficient-data rows, and proposes bid changes only after you confirm the exact targets. ## Quick Start Ask the agent to run a weekly review of your Apple Ads account and show which keywords pay back at day 30 by net ROAS.