skills.rest
Heatmap-com-Inc
Heatmap-com-IncOFFICIAL
Explore all skills by this author →
GitHub

aov-strategies

Recommends and measures AOV tactics using Heatmap MCP analytics data.

Updated May 6, 2026
Search Tags:#ecommerce#upsell#bundles#cro#average order value#heatmap mcp#revenue per session
One-click install
npx skills add https://github.com/Heatmap-com-Inc/heatmap-claude-skills --skill aov-strategies-heatmap-com-inc
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: aov-strategies
Source: https://github.com/Heatmap-com-Inc/heatmap-claude-skills/tree/main/skills/aov-strategies
Command: npx skills add https://github.com/Heatmap-com-Inc/heatmap-claude-skills --skill aov-strategies-heatmap-com-inc

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Ecommerce teams often raise average order value with tactics that quietly hurt conversion rate, leaving revenue per session flat or negative. This Skill applies Dylan Ander's AOV framework so every upsell, bundle, or threshold decision is validated against Revenue Per Session using real site data from the Heatmap MCP. ## Core Features & Use Cases - Nine AOV Strategies: Bundles, BNPL, threshold discounts, price testing, free gift tiers, product tile ordering, free shipping thresholds, recommended products, and upsells, each with triggers and implementation guidance. - Three Upsell Types: Product-page, pre-purchase cart, and post-purchase upsells with the impulse-threshold rule (~10% of cart total) and the Empty Cart tactic. - Four MCP Recipes: AOV-band segmentation, bundle effectiveness measurement, upsell take-rate tracking via custom events, and free shipping threshold optimization using Heatmap MCP tools. - Use Case: A store with a $75 AOV wants to add a cart upsell. The Skill enforces the impulse rule (a ~$7–15 item, one click, 25%+ discount) and provides the MCP query to measure the take rate against the 5–10% target. ## Quick Start Ask Claude to analyze your store's AOV by segment and recommend which AOV tactic to test first using your Heatmap data.

Frequently Asked Questions about aov-strategies

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I increase average order value without hurting conversion rate?▼

Measure every AOV tactic by Revenue Per Session rather than AOV alone, since a higher AOV with lower RPS is a revenue loss. Start with BNPL for high-ticket items, then run a three-way price test, then bundles and upsells.

What makes a good pre-purchase cart upsell?▼

A cart upsell must be an impulse item priced around 10% of the cart total, discounted at least 25%, and addable in one click with no variant choices. Never offer bundles or subscriptions in the cart, since commitment-level decisions can kill the primary sale.

How do I measure upsell take rate with Heatmap MCP?▼

Instrument the upsell click as a custom event such as cart_upsell_clicked, query it with a breakdown by EVENT_NAME, and divide by total sessions from get_session_analytics. A take rate below 2% signals a wrong offer; 5–10% is the target range.

Where should I set my free shipping threshold?▼

Set the threshold above your current AOV, ideally $10–15 above the median abandoned cart value found via get_raw_pageview_analytics on the cart page for non-purchasing sessions. Thresholds at or below current AOV destroy both AOV and margin.

Do post-purchase upsells hurt brand perception?▼

No. Data across hundreds of brands shows customers who decline post-purchase offers report no negative brand experience. Because the primary sale is already complete, post-purchase upsells can be more aggressive and have produced roughly 25% AOV lifts.

Related Skills

Explore More Marketing & Sales Skills→
huivrotikihuivrotiki

mixpanel-automation

Automate Mixpanel analytics workflows via Rube MCP.

Community
Advanced
shalevaminshalevamin

ab-test-analysis

Analyze A/B test results for statistical significance and rollout recommendations.

Community
Advanced
dmend3zdmend3z
14

tripwire-funnel-optimization

Optimize tripwire funnels with Todd Brown's E5 C.A.M.P. methodology.

Community
Advanced
dmend3zdmend3z
14

upsell-downsell-scripting

Generate upsell and downsell scripts using Russell Brunson's One-Time Offer methodology.

Community
Intermediate