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analytics-tracking

Implements analytics event tracking plans for GA4, Google Tag Manager, and UTM campaigns.

Updated Jul 30, 2026
Search Tags:#analytics#event tracking#conversion tracking#google tag manager#ga4#tracking plan#utm parameters
One-click install
npx skills add https://github.com/executiveusa/SYNTHIA-3.1 --skill analytics-tracking-executiveusa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/executiveusa/SYNTHIA-3.1/tree/main/03-brain/apps/control-room/openclaw-logic/synthia-3.0-backend/skills.md/marketingskills-main/marketingskills-main/skills/analytics-tracking
Command: npx skills add https://github.com/executiveusa/SYNTHIA-3.1 --skill analytics-tracking-executiveusa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Setting up analytics tracking is error-prone: inconsistent event names, missing conversions, and unvalidated implementations lead to unreliable data that cannot inform marketing or product decisions. This Skill provides a structured framework for planning, implementing, and validating analytics tracking. ## Core Features & Use Cases - Tracking Plan Framework: Defines event naming conventions (object-action format), standard properties, and a documented tracking plan covering marketing sites, product apps, e-commerce, and B2B SaaS funnels. - GA4 and GTM Implementation: Provides gtag.js and dataLayer code patterns, conversion setup, custom dimensions, audiences, consent mode, and debugging workflows via DebugView and GTM Preview. - UTM Strategy and Validation: Establishes UTM naming conventions and a validation checklist covering duplicate events, PII leakage, and cross-browser testing. - Use Case: A marketer launching a new SaaS landing page uses this Skill to define events like signup_completed and cta_clicked, implement them through GTM with a clean data layer, mark conversions in GA4, and validate everything before launch. ## Quick Start Help me set up GA4 conversion tracking with a tracking plan for my SaaS signup funnel.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up conversion tracking in GA4?▼

Set up GA4 conversion tracking by first ensuring your event fires via gtag.js or GTM, then marking it as a conversion in Admin > Events. Choose a counting method (once per session for leads, every event for purchases) and optionally import conversions into Google Ads.

How to track custom events with Google Tag Manager?▼

Track custom events in GTM by pushing an event object to the dataLayer from your site code, then creating a GA4 Event tag triggered by a Custom Event trigger matching that event name. Use GTM Preview mode to verify the tag fires with correct parameter values.

What naming convention should I use for analytics events?▼

Use lowercase object-action format with underscores, such as signup_completed or cta_hero_clicked. Keep context in event properties rather than event names, avoid spaces and special characters, and document all naming decisions in a tracking plan.

Why are my GA4 events not showing up in reports?▼

Missing GA4 events usually result from the tag not firing, incorrect parameter names, or data still processing (24-48 hours for standard reports). Check DebugView first, verify gtag or GTM is loading, and confirm no filters are excluding your traffic.

Does analytics tracking require cookie consent?▼

Yes, cookie consent is required in the EU, UK, and California before analytics storage activates. Implement consent mode with a default denied state, update to granted after user consent, and avoid sending PII in event properties.

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