What problem does it solve? Teams struggle to instrument web applications with consistent event tracking, choose the right analytics platform, and run statistically sound experiments without creating messy, unreliable data pipelines. ## Core Features & Use Cases - Tool Selection Guidance: Decision trees and comparison tables for PostHog, Mixpanel, GA4, Plausible, LaunchDarkly, and Statsig. - Event Tracking Architecture: Naming conventions, event taxonomies, tracking plan templates, and client vs server-side tracking patterns for React and Next.js. - Experimentation & Feature Flags: A/B testing workflows, experiment sizing guidance, boolean and multivariate flag patterns, and user segmentation with cohorts. - Use Case: A Next.js team needs to measure a signup funnel and test a new CTA. Use this Skill to set up PostHog with proper page view tracking, define funnel events, and gate the new CTA behind a multivariate feature flag. ## Quick Start Set up PostHog analytics in my Next.js app with page view tracking, user identification on login, and a signup conversion funnel.