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Tutitoos
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ads

Plans, audits, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, and other ad platforms.

Updated Sep 2, 2026
Search Tags:#google ads#paid advertising#ppc#retargeting#meta ads#campaign optimization#account audit
One-click install
npx skills add https://github.com/Tutitoos/seo-plugin --skill ads-tutitoos
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads
Source: https://github.com/Tutitoos/seo-plugin/tree/main/plugins/seo/skills/ads
Command: npx skills add https://github.com/Tutitoos/seo-plugin --skill ads-tutitoos

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running paid ads without a disciplined framework leads to wasted budget, premature campaign kills, and misleading attribution. This Skill provides structured playbooks for campaign strategy, audience targeting, bidding, retargeting, and account audits across major ad platforms, with guardrails that prevent common AI-audit mistakes like inventing negative keywords or summing conversions across different attribution windows. ## Core Features & Use Cases - Platform Playbooks: Decision systems for Meta (Andromeda-era creative strategy), LinkedIn B2B, Google Search, Performance Max, and ABM, each with kill rules, scaling thresholds, and budget frameworks. - Audit Guardrails: Four-state pass/fail/unknown/NA scoring that separates account health from evidence coverage, refuses unsafe actions like fixed CPA kill rules, and delivers changes as draft plans with rollback steps. - Unit Economics & Measurement: Payback-period math per pricing plan, breakeven CPL/CPC derivation, offline conversion loops, and lead quality scoring (Urgency/Budget/Fit). - Use Case: A B2B SaaS team asks whether their blended 3.4:1 LTV:CAC justifies scaling Meta spend. The Skill computes per-plan payback periods, shows the $9/month plan is unaffordable at $300 CAC while the $999 plan pays back in days, and recommends routing budget accordingly. ## Quick Start Ask the assistant to plan a paid advertising strategy for your product, including platform selection, budget allocation, audience targeting, and success metrics for your monthly ad spend.

Frequently Asked Questions about ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure Google Ads campaigns for a B2B product?▼

Organize campaigns by intent theme such as brand, competitor, and pain-point keywords, with tightly themed ad groups of 5-15 keywords each. Use consistent naming conventions, layer match types deliberately, and maintain negative keyword lists derived from actual search terms reports.

When should I pause or kill an underperforming ad?▼

Pause new ads after they spend 2-3x your target CPL with zero conversions, and pause mature ads when CPL runs 1.5-2x over target. Never pause based on a fixed CPA threshold without checking sample size, conversion lag, and learning-phase status first.

Should I use broad targeting or interest stacking on Meta ads?▼

Under Meta's Andromeda algorithm, broad targeting with specific creative typically outperforms interest stacking. Put audience knowledge into the creative itself using identity-trigger keywords and long-form copy, and let the algorithm match creative to segments.

Can I add Meta and Google conversion numbers together for a total?▼

No, summing conversions across platforms with different attribution windows produces a meaningless figure. Report Meta 7-day and Google 30-day numbers side by side, and use a neutral source like GA4 or your CRM for a blended view.

How do I know if my ad account audit is trustworthy?▼

A trustworthy audit separates account health from evidence coverage, scoring only verified checks as pass or fail while marking unverifiable items as unknown. Below 60% evidence coverage, no single health score should be presented at all.

Is TikTok advertising a good fit for B2B software?▼

TikTok skews toward 18-34 demographics with lower B2B purchase intent, making it weaker than LinkedIn or Google Search for most B2B products. It can work for brand awareness with native-feeling creative, but start with a small test budget before committing spend.

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