ads

Choose Google Ads for high-intent search traffic, Meta for demand generation with visual products, and LinkedIn for B2B targeting by job title or company. The Skill provides a platform selection guide matching your objective, audience, and price point to the right channel.

Organize campaigns by theme or intent such as brand, competitor, and product features, with tightly themed ad groups of 5-15 keywords each. Use consistent naming conventions, define match type strategy, and maintain negative keyword lists at campaign and ad group levels.

Each RSA requires exactly 15 headlines of 30 characters or fewer and 4 descriptions of 90 characters or fewer, plus up to 2 path fields of 15 characters. Google also enforces a maximum of 3 RSAs per ad group.

Segment audiences by funnel stage: blog readers get educational content, pricing page visitors get case studies and demos, and cart abandoners get urgency messaging. Apply frequency caps and duration windows per segment, and exclude existing customers and recent converters.

High CPA usually stems from landing page issues, overly broad targeting, weak creative, or poor ad relevance. Check post-click conversion rate first, then tighten audiences, test new creative angles, and adjust bid strategy after gathering at least 50 conversions.

Use ad-creative for bulk generation and iteration of ad headlines, descriptions, and creative variations at scale. This Skill covers campaign strategy, structure, targeting, and optimization rather than high-volume copy production.