What problem does it solve? Planning ad campaigns across Meta Ads and Google Ads often results in messy account structures, unclear budget splits between cold and retargeting audiences, and inconsistent naming that breaks reporting. This Skill produces a standardized, funnel-tiered campaign architecture document so every campaign is traceable and correctly budgeted. ## Core Features & Use Cases - Funnel-Based Budget Allocation: Splits budget across Cold (60-70%), Warm (15-20%), and Hot (10-15%) audience tiers with clear rationale. - Multi-Platform Hierarchy Design: Defines Campaign, Ad Set/Ad Group, and Ad levels for Meta Ads (CBO/ABO, Broad/Interest/Lookalike targeting) and Google Ads (Brand Search, Non-brand Search, Performance Max, STAG ad groups). - Naming Taxonomy & UTM Tracking: Generates standardized naming conventions ([Platform][Funnel][Objective][Audience][Date]) and UTM parameter templates for clean analytics. - Use Case: After completing ICP research for a client with a 50,000,000 VND/month budget, use this Skill to produce a complete campaign-structure.md covering budget tiers, ad set targeting, creative assignments, and tracking parameters. ## Quick Start Ask the assistant to design a Meta Ads campaign structure for a client with a defined monthly budget and lead generation objective.
