What problem does it solve? Running paid ads without a disciplined framework leads to wasted budget, premature campaign kills, and misleading metrics. This Skill provides structured playbooks for campaign strategy, audience targeting, bidding, retargeting, and account audits across major ad platforms. ## Core Features & Use Cases - Platform Playbooks: Decision systems for Meta (Andromeda-era creative strategy), Google Search, LinkedIn B2B, and ABM with kill rules, scaling thresholds, and budget allocation guidance. - Audit Guardrails: Four-state pass/fail/unknown/NA scoring that separates account health from evidence coverage, refuses invented negative keywords, and never sums conversions across attribution windows. - Unit Economics: Payback-period math (CAC/ARPU per plan) replacing misleading blended LTV:CAC ratios for channel affordability decisions. - Use Case: A B2B SaaS team with $15k/month budget asks where to advertise; the Skill recommends LinkedIn and Google Search, structures campaigns with naming conventions, sets breakeven CPL targets from deal math, and defines kill rules before launch. ## Quick Start Ask the assistant to plan a paid advertising strategy for your product, including platform selection, budget allocation, and target CPA based on your deal size and sales cycle.
