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Marshal-Nguyen
Marshal-NguyenCOMMUNITY
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ads

Plan, optimize, and scale paid advertising campaigns across Google, Meta, LinkedIn, and TikTok.

1|Updated Aug 17, 2026
Search Tags:#google ads#abm#ppc#paid ads#meta ads#linkedin ads#campaign optimization
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill ads-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/ads
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill ads-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running paid ads without a system leads to wasted budget, junk leads, and emotional kill/keep decisions. This Skill provides platform-specific playbooks, quantified decision thresholds, and campaign structure frameworks so every advertising decision is grounded in unit economics rather than guesswork. ## Core Features & Use Cases - Platform Playbooks: Operational rules for Google Search (intent ladder, match types, negatives), Meta (TCPL-anchored kill/keep/scale decision system), LinkedIn (bidding progression, audience sizing), and ABM (named-account targeting, cross-channel retargeting). - B2B Demand Lifecycle: Budget allocation across Create, Capture, Accelerate, Revive, and Expand stages, with breakeven CPL/CPC math and lead quality scoring (Urgency/Budget/Fit). - Creative & Retargeting Frameworks: Modern Meta creative-as-targeting playbook, identity-trigger keywords, 4-component retargeting, and headline-mirroring for landing page alignment. - Use Case: A B2B SaaS team spending $15k/month asks whether to kill an underperforming Meta ad. The Skill applies the TCPL anchor, the 3x TCPL data gate, and qualified-rate checks to produce a defensible kill/keep/scale decision. ## Quick Start Ask the assistant to plan a paid advertising strategy for your product, budget, and target audience, and it will recommend platforms, campaign structure, and success metrics.

Frequently Asked Questions about ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I decide when to kill an underperforming Meta ad?▼

Use the TCPL-anchored decision system: wait until an ad has spent at least 3x your target cost per qualified lead before judging it. Kill ads with zero conversions at that spend, or when cost per qualified lead exceeds 1.5x TCPL, and always stage a replacement before pausing.

Which ad platform is best for B2B lead generation?▼

LinkedIn offers the most precise B2B targeting by job title and company but at the highest CPMs, while Google Search captures existing high-intent demand. Meta works for cheaper retargeting and air cover; a common split is roughly 60% LinkedIn, 30% Meta, 10% other.

How should I structure a Google Ads account for B2B?▼

Split campaigns into Brand, high-intent non-brand, Competitor, and Remarketing, each with independent budgets so brand terms do not starve the others. Use themed ad groups of 5-15 keywords, start with Phrase and Exact match, and only add Broad after 30+ monthly conversions with smart bidding.

Does this skill write ad copy for Facebook or Google ads?▼

It provides copy frameworks like PAS and BAB plus headline formulas, but bulk ad creative generation is delegated to the separate ad-creative skill. For Google RSAs specifically, it enforces a mandatory output spec with character limits and required sidecar artifacts.

Why are my Meta lead form leads low quality?▼

Frictionless auto-filled forms produce leads who do not remember converting. Switch to the Higher Intent form type, require a work email that cannot auto-fill, add 1-3 qualification questions, and import CRM outcomes back to the platform so bidding optimizes for pipeline instead of form-fills.

When should I not scale my ad budget?▼

Do not scale when proven-ad inventory is below the minimum (roughly one proven ad per $5,000 of monthly budget), account frequency exceeds 3.0, or cost per qualified lead has exceeded TCPL within the last two weeks. Raise budgets in 20% steps every 5 days, never 30% at once.

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