ads-generate-creative-brief

A video ad creative brief should define the conversion goal, a single-minded proposition, a timestamped storyboard with visuals, text overlays, and voice-over, plus technical specs like aspect ratio and duration. This Skill generates that structure automatically from campaign and persona inputs.

A Facebook ad design brief should include the main headline, visual focal point, brand color palette, trust badges, CTA placement, and correct aspect ratios such as 1:1 or 4:5 for Feed and 9:16 for Reels. It should also specify safe zones so platform UI does not cover key content.

TikTok and Reels use 9:16 (1080x1920), Meta Feed uses 1:1 (1080x1080) or 4:5, and Google Display uses 16:9 or standard IAB banner sizes. The brief also reserves roughly 150px at the top and 250px at the bottom as safe zones.

Each brief is written as a Markdown file to docs/marketing-projects/<client-slug>/seo-ads/creative-briefs/<brief-id>.md, following the naming policy defined in the project configuration. This keeps briefs organized per client and campaign.

Common mistakes include vague direction without visual guidance, cramming multiple messages into one frame, ignoring aspect ratios and safe zones, and requesting effects beyond the production budget. The Skill's checklist explicitly guards against each of these issues.