ads-creative

To audit ad creatives for brand consistency, you evaluate cross-platform campaigns against brand guidelines to ensure quality and alignment. This process checks format diversity, platform-native compliance, and detects creative fatigue across Google Ads, Meta, LinkedIn, TikTok, and Microsoft.

Creative fatigue detection identifies when ad performance drops because audiences have seen the same creative too often. You need it when managing cross-platform ad campaigns to evaluate format diversity, establish baseline scoring, and guide production priorities for new ad assets.

Checking platform-native compliance involves a structured per-platform evaluation of your ad creatives. The audit assesses whether your campaigns meet the specific format and creative quality standards required by Meta, TikTok, Google Ads, LinkedIn, and Microsoft.

Yes, you can generate new ad creatives when gaps are found. The audit leverages infographic-v2 and your branding context to optionally produce brand-consistent briefs and new creatives, ensuring your production priorities are fulfilled with on-brand assets.

You do not need a pre-existing branding.md file to perform a creative audit. If branding context is missing, the audit process collects the necessary brand information from you and can create a branding.md file to ensure on-brand output and consistent evaluations.

The best way to plan production priorities for ad creatives is to run a baseline scoring audit across all campaign formats. This identifies creative fatigue, evaluates format diversity, and outputs structured production-priority recommendations to guide your on-brand asset generation.