Orchestrate AdCP media buys via MCP tools for campaigns and delivery.
npx skills add https://github.com/adcontextprotocol/adcp --skill adcp-media-buy
Please help me install this Agent Skill. Skill: adcp-media-buy Source: https://github.com/adcontextprotocol/adcp/tree/main/skills/adcp-media-buy Command: npx skills add https://github.com/adcontextprotocol/adcp --skill adcp-media-buy
This Skill enables you to execute the AdCP Media Buy Protocol with sales agents by interfacing with MCP tools (get_products, create_media_buy, sync_creatives, get_media_buy_delivery, etc.) exposed by the connected agent, to orchestrate end-to-end media buying workflows.
Start by describing your campaign in natural language and running get_products to select inventory, then execute create_media_buy and sync_creatives to launch and monitor delivery.
High-intent search queries and answers about installing and using this skill.
You can automate media buy workflows by interfacing with MCP tools to discover products, create campaigns, sync creatives, and track delivery across multiple publishers with asynchronous approval handling.
Yes, you can discover ad inventory using natural language by running the get_products tool, then execute create_media_buy and sync_creatives to launch and monitor your campaigns.
To manage advertising budgets and update active campaigns, use the update_media_buy tool to adjust spend and settings, while monitoring performance via get_media_buy_delivery for delivery data retrieval.
Yes, the workflow supports asynchronous approvals with robust error handling, allowing teams to build and monitor campaigns across multiple publishers while managing approval delays safely.
You can review authorized publisher properties and supported creative formats by running list_authorized_properties and list_creative_formats before executing your media buy.
MCP tools are required to orchestrate end-to-end advertising workflows, providing the functional interfaces for initiating campaigns, syncing creatives, retrieving delivery data, and handling errors across publishers.
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