activity-planning

What problem does it solve?

This Skill helps users plan and execute promotional activities on Xiaohongshu, from contests and giveaways to interactive events, to boost engagement and achieve marketing goals.

Core Features & Use Cases

• Activity Design: Choose from 5 activity types (Giveaways, Contests, Challenges, Interactive Events, Milestone Celebrations) with tailored structures.
• Mechanics Planning: Define clear entry requirements, prize structures, and optimal timing.
• Content Creation: Provides templates for announcement posts, reminders, and winner announcements.
• Promotion & Management: Guides on cross-platform promotion, influencer collaboration, entry tracking, and community management.
• Winner Selection: Details fair selection processes and notification procedures.
• Use Case: A brand wants to increase followers and engagement. They can use this skill to plan a 7-day giveaway, defining the prize, entry steps (follow, like, tag friends), creating an announcement post, and scheduling reminder posts.

Quick Start

Use the activity-planning skill to design a giveaway for a new product launch, including prize details, entry mechanics, and a 7-day timeline.