What problem does it solve? It helps you plan, run, and analyze A/B tests that produce statistically valid, actionable results instead of guesswork, and build a continuous experimentation program for growth. ## Core Features & Use Cases - Hypothesis & Test Design: Structures hypotheses, selects primary/secondary/guardrail metrics, calculates sample sizes, and defines traffic allocation. - Experimentation Program: Provides ICE prioritization, experiment velocity tracking, cadence rituals, and a playbook template for compounding wins. - MyCity Context: Adapts all recommendations to the MyCity local marketplace in Piacenza, enforcing honesty rules (no invented numbers or fake testimonials) and local channels like Facebook groups and WhatsApp. - Use Case: You want to test two versions of a landing page headline for a local shop campaign. The skill helps you write a strong hypothesis, compute the required sample size, avoid peeking early, and document the result in an experiment playbook. ## Quick Start Ask the assistant to design an A/B test for your landing page headline, including hypothesis, sample size, and success metrics.